ABOUT US
Founded in 2004
BECA was founded in 2004 by James Smith & Walt Gordon. Coworkers for several years prior, the two took the leap of faith and combined their skill sets to create a company that was reflective of their view of the industry’s needs; innovative, detail oriented, comprehensive and quality focused.
What does BECA Mean?
While there have been many good guesses over the years including lost loves, mysterious investors, and even pets, the origin of the name BECA is not complicated. Suggested by Dana Smith, James’ wife, it represents the names of the two founders’ four children at the time; Brad, Ellie, Campbell, and Andy.
James and Dana decided to add a third child to their family. To keep from rebranding the company (and also not giving short shift to the new arrival) they determined to name the newborn Anderson.
James T Smith
Founder
James Smith’s professional career has been spent entirely in the commercial flooring industry. He has developed an unparalleled expertise in project management, material sourcing, human resource development, installation, and all other facets of the industry.
Upon founding BECA, James brought his industry expertise to bear and created one of the most respected and capable dealerships in the region.
Walt Gordon
Founder
Walt Gordon’s career in the flooring industry has had several iterations. He has worked for the two largest manufacturers in the industry, involved with both commercial and residential products. He spent several years heading the marketing department for a multi-location commercial flooring company with operations in eight cities spread across three states.
As one of BECA’s two founders, Walt brings a working knowledge of the industry’s best practices and the ability to implement them across the full breadth of BECA’s offering.
